Brochure Websites

What is a brochure site?

A brochure site is a basic html site made up of only a few pages. It provides information about your organization, its products and services. This type of site often goes with advertising or verbal communication that tells customers to 'visit our website for more information or details'. While a brochure site gives customers general information about your business, it does not allow for the advanced customer interaction required by ecommerce sites or dynamic sites.

Why should I have a brochure site?

According to a study completed by Qwest, response rates to yellow page ads increased by 45% when a web site address was included. This positive impact on response rates is believed to apply to other forms of advertising as well, including newspaper ads, magazine ads, print material and more. Why does the inclusion of a web address have such a profound impact? Because people expect immediate gratification. When prospects are ready to learn about your company they want to learn NOW. They don't want to wait until tomorrow when the store opens, or when they get around to calling you, but right now in the privacy and convenience of their own homes. That is why you need a brochure site - to tell your story on demand, anytime, anywhere. What's the difference between a good brochure site and a bad brochure site? In the final analysis the only difference between a good brochure site and a bad brochure site is whether or not it makes a good impression on your potential clients, and often, whether or not the site compels visitors to contact you.

How much do Brochure Sites Cost?

A brochure site is the most basic and therefore most affordable type of website that one can purchase. Depending on the scope and magnitude of your project, fees for brochure sites generally range from one to three thousand dollars.

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